Rooted in Ethiopia. Scaling Globally.

LT Digital Marketing

Performance Marketing

Paid Advertising in Addis Ababa,
Built for ROI.

Stop wasting money on "Boost Post." We run mathematically targeted campaigns on Google, Meta, and TikTok. We don't guess — we track.

What's Included

Campaigns Built Around a Number, Not a Vibe.

Google Ads (PPC)

Capture high-intent leads who are actively searching for your services right now.

  • Search & Performance Max campaigns
  • Conversion tracking setup
  • Ongoing bid & budget optimization

Meta Ads (Facebook & Instagram)

Advanced behavioral and interest targeting to reach your ideal customer demographic in Ethiopia.

  • Pixel & Conversions API setup
  • Creative testing framework
  • Audience & lookalike targeting

TikTok Ads

Native-feeling video ads that reach Ethiopia's fastest-growing platform audience.

  • Short-form ad creative
  • Spark Ads & in-feed campaigns
  • Budget benchmarks for local spend

Retargeting Campaigns

Bringing back visitors who left your site or checked your profile without buying.

  • Pixel-based audience building
  • Cart & page-abandonment sequences
  • Cross-platform retargeting

Our Process

From Budget to Booked Revenue.

1

Audit & Competitor Research

We review your funnel, your competitors' ads, and your realistic ad budget before building anything.

2

Campaign Build & Targeting

Audiences, creative, and tracking pixels set up correctly before a single birr is spent.

3

Launch & Optimize

A testing phase to find the winning audience and creative, then a rapid optimization cycle.

4

Scale What Works

We put more budget behind what's proven, and cut what isn't — with a clear ROI report every month.

Proof, Not Promises

A 300% Sales Increase for a Local Retailer.

A local retail client saw a 300% increase in sales and a 5x return on ad spend after we rebuilt their campaign strategy and creative approach. See the full case study →

Common Questions

Paid Advertising, Explained.

What's the minimum ad budget worth spending in Ethiopia?

It depends on your industry and goal, but spending too little means the algorithm never gets enough data to optimize. See real benchmark numbers in What Does Advertising Actually Cost in Ethiopia?

Is boosting a Facebook post the same as running ads?

No — see why in Stop Boosting Posts: Likes vs Leads.

How fast will I see results from paid ads?

Traffic and leads can start within days, but the first 1–2 weeks are typically a testing phase to find the winning audience and creative before we scale spend.

Which platform works best — Google, Meta, or TikTok?

It depends on your product and audience. Compare the trade-offs in Facebook Ads vs Google Ads in Ethiopia and TikTok vs Reels: Where Should Your Ad Budget Go?

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