Paid Ads

Stop Boosting Posts: The Difference Between "Likes" and "Leads"

TL;DR: Mark Zuckerberg loves it when you click "Boost Post." It's the easiest way for him to take your money and give you nothing in return.

The "Boost" Trap

When you click Boost, Facebook optimizes for Engagement. It shows your ad to people who like clicking buttons—teenagers, bots, and bored people. They will "Like" your photo, but they will never buy.

The "Ads Manager" Professional Way

Inside our paid advertising work, we use the backend Ads Manager to optimize for Conversions.

We tell Facebook: "Don't find people who Like. Find people who Buy."

The cost per click might be higher, but the cost per sale is infinitely lower. Stop chasing vanity metrics. Chase the bank deposit.

Ready to stop wasting ad budget?
Let us manage your campaigns.