The "Africa Discount"

The good news: Advertising in Ethiopia is significantly cheaper than in the West.

• CPM (Cost Per 1,000 Impressions) in USA: $15 - $25
• CPM in Ethiopia: $0.50 - $2.00

This means for $100, you can reach 50x more people in Addis than you could in New York.

The Platform Breakdown

• Facebook/Instagram: The volume king. Lowest cost, highest reach. Great for B2C (Fashion, Food, Events).
• LinkedIn: The expensive sniper. High cost per click ($2.00+), but you reach CEOs, NGOs, and expats. Essential for B2B.
• Google Search: The intent converter. More expensive than Facebook, but the people clicking are ready to buy now.

The Trap

Because ads are cheap, businesses get lazy. They target "Everyone."

Just because you can reach 100,000 people for cheap doesn't mean you should. Reaching the wrong 100,000 people is still a waste of money.

We use the low costs to run High-Frequency campaigns—showing your ad to the right person 5-7 times until they convert.

Stop burning cash on boosts.
Let us manage your ad spend for maximum ROI.