TikTok: The Wild West

• Vibe: Raw, unfiltered, funny.
• Audience: Gen Z (16-25).
• Best For: Viral products, fashion, cheap electronics, brand awareness.
• Cost: Cheaper CPM.

Instagram Reels: The Aesthetic

• Vibe: Polished, high-quality, aspirational.
• Audience: Millennials (25-40), Diaspora, Expats.
• Best For: Real Estate, Luxury Services, B2B, High-end Dining.
• Cost: Higher, but better purchasing power.

Splitting budget correctly between the two is exactly the kind of decision our paid advertising team makes for clients every week.

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