Paid Ads

Retargeting 101: Why 98% of Your Traffic is Wasting Your Money

TL;DR: The average conversion rate is 2%. That means 98 out of 100 people leave your site without buying. Retargeting is how you get them back.

The "Stalker" Strategy

You know when you look at a pair of shoes, and then those shoes follow you to Instagram, YouTube, and Gmail? That is Retargeting.

Why It Works

Touchpoints: A user needs to see a brand 7 times before trusting it.
Cost: It is much cheaper to show an ad to someone who already knows you than to a stranger.

At LT Digital, we install the Meta Pixel on Day 1. Even if you aren't running ads yet, we start collecting the data so when you are ready, you have an audience waiting.

Ready to capture lost visitors?
Let's set up your retargeting campaigns.