Local Strategy

Overcoming the "Payment Wall": How to Pay for Facebook Ads from Ethiopia

TL;DR: The biggest hurdle for Ethiopian marketers is simply paying Mark Zuckerberg. Here are the workarounds.

Ethiopian banks don't easily issue Visa cards that work for international payments. This stops 90% of businesses from running ads.

Pre-Paid Virtual Cards: Services like Chapa or specific bank offerings (Dashen/CBE) are opening up virtual USD cards.
Agency Accounts: This is what LT Digital offers. We have international business accounts. You pay us in Birr; we pay Facebook in USD. We handle the forex headache for you.

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