The Case for .et (Ethiopia)

• Trust: If you are a bank, a government contractor, or a local NGO, .et screams "Legitimacy." It proves you are a verified Ethiopian entity.
• Local SEO: Google gives a slight ranking boost to .et domains for searches happening inside Ethiopia.

The Case for .com (Global)

• Export: If you sell coffee, leather, or tourism to foreigners, use .com. International buyers sometimes view country-specific domains as "risky" or "too small."
• Tech Startups: If you plan to scale to Kenya or Nigeria later, .com keeps you borderless.

Our Verdict

Buy both. Use the .com as your main site, and redirect the .et to it. Protect your brand.

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