Local Strategy

.com vs .et: Which Domain Extension is Right for Your Business?

TL;DR: Should you go global or stay local? The answer depends on who you want to trust you.

The Case for .et (Ethiopia)

Trust: If you are a bank, a government contractor, or a local NGO, .et screams "Legitimacy." It proves you are a verified Ethiopian entity.
Local SEO: Google gives a slight ranking boost to .et domains for searches happening inside Ethiopia.

The Case for .com (Global)

Export: If you sell coffee, leather, or tourism to foreigners, use .com. International buyers sometimes view country-specific domains as "risky" or "too small."
Tech Startups: If you plan to scale to Kenya or Nigeria later, .com keeps you borderless.

Our Verdict

Buy both. Use the .com as your main site, and redirect the .et to it. Protect your brand. Domain and hosting strategy is one of the first calls we make on every web development project.

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