The Diagnosis
The client's online store was a mess.
- URL structure:
shop.com/product?=id123(Google has no idea what this is). - Orphan Pages: Products that weren't linked from the menu.
The Fix
- Friendly URLs: Renamed everything to
shop.com/mens-shoes/leather-boots. - Breadcrumbs: Added navigation paths so Google understood the hierarchy (Home > Men > Shoes).
- Sitemap: Generated a clean XML map and fed it to Google Search Console.
The Result
Within 3 weeks, Google indexed 450 new pages. Organic traffic grew by 200% without writing a single new blog post. Structure is everything.
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